Vodafone: advert-body-2 by Ogilvy & Mather London

Vodafone is celebrating being named the UK’s #1 network for voice and London’s #1 network by P3 Connect. The 40 second ad highlights the strength of Vodafone’s UK network whilst demonstrating that some calls are too important to drop.

The ad centres around Amy’s 8th birthday present: tickets to see her favourite popstar, Nathan Sykes, in concert. As Amy celebrates the rest of the family realise the tickets are yet to be purchased as they actually go on sale the next day. From 6am the next day, her uncle (one of Vodafone’s star leads) stays connected to the automated ticket hotline while he is at home, commuting on the bus and at work - all with 5 bars of coverage and a call that never drops. When his turn comes he’s asleep after a long day in the queue: luckily his girlfriend comes to the rescue and is able to order the tickets for Amy.