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Time to Change: In your mate’s corner by Ogilvy & Mather London

Date: Feb 2017
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O&M London & Time to Change have kicked off a 5-year campaign aimed at shifting attitudes toward mental health throughout England with the debut film ‘In your mate’s corner’. Since being appointed by Time to Change in September, O&M have set out to create a positive step-change in the way mental health is seen & spoken about across the country.

The new campaign is urging men to recognize how their attitudes and behaviors can influence others’ experiences of mental health problems - & that being in a friend’s corner can make all the difference. The campaign is relevant to everyone – men, women and young people, showing straightforward ways that anyone can be there for someone, being the friend they’ve always been.


Chief creative officer: Mick Mahoney

Additional credits: Director of operations: Jo Loughran

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