Rachel’s, Britain’s first organic dairy brand, returned to the nation’s screens on 4 July for the first time in four years, when it launches its new heavyweight TV ad campaign. Airing during some of the UK’s best-loved TV shows, the light-hearted ad looks to emulate the brand’s core values of bringing naturally, luxurious organic dairy products to the foreground, something which differentiates Rachel’s and makes its products special.
Working with Ogilvy & Mather, the creation centers around a group of women who regularly meet for book club, but appear to become distracted as they indulge in a pot of Rachel’s popular Greek-style Honey yogurt and conversation soon turns to discussing just how delicious Rachel’s yogurt truly is.
The members praise ‘Rachel’, helping to personify the real person behind the brand and finishes with her putting pen to pot to write her name, cleverly becoming the brand’s logo. This central scene highlights her pride in putting her name on each product, as the closing line “Crafted by Rachel’s, loved by you” is read.
Creative Director: Giles Montgomery