Philips Electronics UK: A Little More Action by Ogilvy & Mather London
- Location:
Ogilvy & Mather has created a campaign for Royal Philips to drive awareness of the brand’s personal health programs. The activity supports Philips’ shift from its traditional image as an electronics company, to its present day status as a health-tech organization that improves lives through technology.
Launching at Elvis Week in Memphis, Tennessee, the Philips ‘A little more action’ campaign tells the transformative story of Keith Hart, an amateur Elvis Tribute Artist who made a series of small lifestyle changes to fulfil his lifelong dream of performing for the first time on stage as his hero, Elvis Presley.
Keith’s journey follows his transformation from software tester to a performing tribute artist. After six weeks of monitoring his health via Philips personal health programs, which are designed to help consumers take control of their health and lifestyle choices, his health and stamina grew.
Credits
Global Executive Creative Director: Gerry Human
Creative Director: Trevallyn Hall
Art Director: Ran Stallard
Copywriter: Max MacClean
Additional Credits: Planner/CSU Director: Gareth Ellis
Managing Director: Craig Burleigh
Managing Partner: Alan Makepeace
Business Director: Kate Waugh, Donna Buckingham
Account Director: Orla Mateer
Account Manager: Christy Madden
Photographer: Todd Westphal
Production Company: Outsider
Director: Peter King
Audio Post Production: 750 MLH
Post Production: Time Based Arts
Editors: Stitch Editing
TV Producer: Kim Parrett