The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
10 votes

Ogilvy & Mather has created a campaign for Royal Philips to drive awareness of the brand’s personal health programs. The activity supports Philips’ shift from its traditional image as an electronics company, to its present day status as a health-tech organization that improves lives through technology.

Launching at Elvis Week in Memphis, Tennessee, the Philips ‘A little more action’ campaign tells the transformative story of Keith Hart, an amateur Elvis Tribute Artist who made a series of small lifestyle changes to fulfil his lifelong dream of performing for the first time on stage as his hero, Elvis Presley.

Keith’s journey follows his transformation from software tester to a performing tribute artist. After six weeks of monitoring his health via Philips personal health programs, which are designed to help consumers take control of their health and lifestyle choices, his health and stamina grew.

Credits

Global Executive Creative Director: Gerry Human

Creative Director: Trevallyn Hall

Art Director: Ran Stallard

Copywriter: Max MacClean

Additional Credits: Planner/CSU Director: Gareth Ellis

Managing Director: Craig Burleigh

Managing Partner: Alan Makepeace

Business Director: Kate Waugh, Donna Buckingham

Account Director: Orla Mateer

Account Manager: Christy Madden

Photographer: Todd Westphal

Production Company: Outsider

Director: Peter King

Audio Post Production: 750 MLH

Post Production: Time Based Arts

Editors: Stitch Editing

TV Producer: Kim Parrett