Client: Greenpeace
Date: Apr 2018
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Greenpeace is continuing its diatribe on consumer plastics, this time targeting supermarkets with the creation of a dystopian school trip to the aquarium.

The latest campaign from the environmental campaign includes three films following a group of young children as they visit the ‘Ocean of the Future’ aquarium.

Visibly excited to see creatures such as penguins, otters, octopuses and catfish, the kids are disappointed when they’re presented with floating plastic bags, bottles and packaging instead.

Ogilvy UK had turned Dingle Oceanworld Aquarium into an exhibition of supermarket plastics, demonstrating a ‘stark vision’ of the future oceans should humanity not take action to reduce the amount of unsustainable packaging produced. The film aims to support Greenpeace’s petition calling on supermarkets in particular to reduce their plastic footprint.


Agency: Ogilvy & Mather Advertising

Chief Creative Officer: Mick Mahoney

Creative Director: Martha Riley

Art Director: Ran Stallard

Chief Production Officer: Clare Donald

Agency Producer: Jodie Sibson

Assistant Producer: Chloe Brown

Chief Strategic Officer: Kevin Chesters

Business Director: Katharine Easteal

Production Company: Hoi Polloi

Director: Chris Hugall

Producer: Peter Shuttleworth

DOP: David Pimm

Camera Op: Max Smith

Art Director: Jo Mooney

Sound: Duncan Ettie

Editor: Nye Williams

Music production co: Soundtree Music

Composer: Peter Raeburn

Orchestration: Peter Raeburn and Luke Fabia

Sound Design and mix: Henning Knöpfel

Post Production- Flame work: GPS

Producer: Annika Gustavsson

Post Production- Telecine: Unit/ Nick Dalby

Producer: Isabella Wakley