Greenpeace is continuing its diatribe on consumer plastics, this time targeting supermarkets with the creation of a dystopian school trip to the aquarium.
The latest campaign from the environmental campaign includes three films following a group of young children as they visit the ‘Ocean of the Future’ aquarium.
Visibly excited to see creatures such as penguins, otters, octopuses and catfish, the kids are disappointed when they’re presented with floating plastic bags, bottles and packaging instead.
Ogilvy UK had turned Dingle Oceanworld Aquarium into an exhibition of supermarket plastics, demonstrating a ‘stark vision’ of the future oceans should humanity not take action to reduce the amount of unsustainable packaging produced. The film aims to support Greenpeace’s petition calling on supermarkets in particular to reduce their plastic footprint.
Agency: Ogilvy & Mather Advertising
Chief Creative Officer: Mick Mahoney
Creative Director: Martha Riley
Art Director: Ran Stallard
Chief Production Officer: Clare Donald
Agency Producer: Jodie Sibson
Assistant Producer: Chloe Brown
Chief Strategic Officer: Kevin Chesters
Business Director: Katharine Easteal
Production Company: Hoi Polloi
Director: Chris Hugall
Producer: Peter Shuttleworth
DOP: David Pimm
Camera Op: Max Smith
Art Director: Jo Mooney
Sound: Duncan Ettie
Editor: Nye Williams
Music production co: Soundtree Music
Composer: Peter Raeburn
Orchestration: Peter Raeburn and Luke Fabia
Sound Design and mix: Henning Knöpfel
Post Production- Flame work: GPS
Producer: Annika Gustavsson
Post Production- Telecine: Unit/ Nick Dalby
Producer: Isabella Wakley