Wind: advert-top-1 by Ogilvy & Mather Italy

After “Dad,” and “A great day”, again this year Wind and Ogilvy & Mather have come together to produce a short subject that explores man’s relationship with communication—a poetic, yet light-hearted film that invites us all to use technology in a more conscious manner.

The main character is a teenage girl who, like all her peers, lives in constant contact with her smartphone. It is her faithful companion, which she uses to take photos, make videos, and share every moment of her day online. The message conveyed by the film, however, is that there are moments which are to be experienced without the filter of an electronic device—moments that are best saved in one’s heart. By the end of the film, the young teen comes to this realization and puts down her phone in order to more fully enjoy her little sister’s dance recital, while everyone else has their face hidden behind their electronic filters.

Once again, Wind and Ogilvy & Mather have produced a work of great relevance to our times, inviting us to take a close look at how we use technology and telling an important story with the directorial contribution of a sensitive poet in his own right, Giuseppe Capotondi. It is the story of one small gesture, but one that is rich with meaning, that of the need to set aside our phones once in a while and to once again look at life through our own two eyes.