The Drum Awards for Marketing - Extended Deadline

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Médecins Sans Frontières (MSF) has launched its biggest campaign in years to raise awareness of the organisation’s neutral and independent humanitarian mission.

The campaign, which is running in Hong Kong, aims to raise awareness and support of MSF’s humanitarian initiatives by showcasing the organisations' commitment to saving lives regardless of their political, economic, or religious interests.

Credits

Chief Creative Officer: Reed Collins

Creative Director: Buji Ng, Helen Sham

Copywriter: Buji Ng, Kerwin Choy

Art director: Helen Sham, Huey Wong

Account Service: Lisa Ip, Rachel Tsui

Producer: Jacqueline Ho

Project Manager: Jennifer To

Photographer: Ringo Tang

Retoucher: Cream Studios