Cadbury - Mondelez: Bournvita for Women by Ogilvy & Mather

Date: Sep 2018
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Mondelez India has unveiled 'Bournvita for Women' as it forays into the growing adult health MFD (malt food drinks) segment.

The campaign conceptualised by Ogilvy & Mather opens with a family conversation over the dining table, where the husband suggests selling off an old van of his grandfather. The wife then offers to buy the van. Thereafter, she takes charge and repairs the van on her own and finally converts the dilapidated van into a full-fledged food truck.

Introducing Bubl by VCCP

Added 21 September 2020
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