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Hellmanns: Finding Grilltopia by Ogilvy & Mather Advertising & London

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Finding Grilltopia, Ogilvy’s new content-led campaign for Hellmann’s, will take you on a global grilling adventure this summer. Its aim is to reinforce that Hellmann’s and barbecues go together like fire and food. The campaign will also promote the launch of two new ranges of grilling and hot sauces inspired by flavours from around the world.

An original four-part series will be available online, fronted by YouTube star and grilling fanatic, DJ BBQ. Each episode, his mission is to convince a grilling sceptic that food cooked over fire is the future. His non-grilling sceptics include renowned food critic and Twitter legend, Giles Coren, who is taken out of his posh comfort zone and transported to the cowboy farms of Brazil.

In another episode, YouTube baking favourite, Cupcake Jemma is taken to the macho world of American BBQ. An unadventurous farmer and an uninspired burger flipper are also taken on a mouth-watering journey to see if they can find ‘Grilltopia’. London, Paris, USA and Brazil form the backdrop to this grilling odyssey.


Executive Creative Director: Andre Laurentino

Creative Director: Johnny Watters, Angus George

Art Director: Chris Chance

Copywriter: Lewis Bish

Additional Credits: Managing Director: Stephane Orhan

Business Director: Alex Canthal

Account Manager: Carmen Vicente Soto

Planning Director: Brian Jensen

TV Producer: Ben Catford, Ruth Darsow

Production Agency: It Drew Itself

Director: Prokopi Constantinou, Jake Churchill

Media Agency: PHD/ Mindshare