After announcing that he was off to space to prove Kronenbourg 1664 is 'Le Taste Supreme' in the universe, Eric Cantona has stuck to his guns and begun a rigorous training plan to prepare himself; or so the beer brand would have you believe.
As a former-footballer, Kronenbourg long-term presence Cantona is highly versed in training schedules, though space is undoubtedly a harsher terrain to a footie pitch covered in blades of grass.
Earlier this month, Kronenburg announced that Cantona was heading to space in a spot that saw him addressing a press conference, dressed as an astronaut.
Clutching a freshly poured pint of beer in one hand, Cantona contends that in Alsace, they know Kronenbourg is the Taste Supreme in the world. "But, today's laurels are tomorrow's compost," he states, before declaring "I, Cantona, I am going to space to prove that Kronenbourg is the taste Supreme in the Universe."
To prove he's all bark and all bite, Kronenbourg has released footage of Cantona's space training for the big mission.
In one video, he is seen walking on a treadmill, placed on a wall. As he confidently strives to train for his adventure, he turns to the camera to say "one small step for Cantona, one giant leap for beer."
In another, he is seen floating around a centrifuge, preparing for weightlessness in space.