KFC: The KFC Scroll Thru by Ogilvy

Agency: Ogilvy
Client: KFC
Date: Feb 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
13 votes

KFC Middle East offers an alternative variation of 'live-feed,' by launching a drive-thru that sits within social media threads, where users can order food at a 'cluck' of a button.

When the weather's off or you're feeling particularly lethargic, the thought of venturing outside to answer your KFC cravings can feel like a bit of a challenge.

With this in mind, KFC Middle East has opened up a new kind of drive-thru that allows social media users to order food directly from their social media thread.

As users aimlessly scroll through their social media threads, the drive-thru will appear in the place of an ad. After the window is pulled up, a KFC employee warmly greets the scroller before suggesting various meals that might tickle their taste buds.

They can then swipe through the menu that appears below the window, and select which meal they wish to order instantly.

It will be available in social feeds and websites across the Middle East, and is produced in both English and Arabic.

Overall Rating
0/5Vote

Virgin Voyages: Ship No 1

Added 13 December 2019
Overall Rating
5/5Vote
Overall Rating
5/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.