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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Urban Vision: Ad/sorbent by Ogilvy Italy

Date: May 2017
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15 days, 4 environmentally useful billboards, 3 of the most polluted cities in Europe, 67,612 cars disappeared. Advertising reducing outdoor pollution vs adding to the problem?

Ogilvy Italy, in partnership with Urban Vision (one of the leading Italian outdoor companies) created Ad/sorbent and replaced the wrapping of 4 grand spaces in Milan, Rome and London with The Breath technology, a made in Italy, cutting-edge fabric that captures and absorbs air pollution.


Chief creative officer: Giuseppe Mastromatteo, Paolo Iabichino

Client creative director (art director): Giordano Curreri

Client creative director (copywriter): Marco Geranzani

Senior art director: Gigi Pasquinelli

Senior copywriter: Serena Pulga

Additional credits: Graphic artworker: Mario Colombo

Client service director: Daniele Bacigalupi

Account supervisor: Giulia Calderoni

Print producer: Milena Sirtori

Producer: Lorena Padovan