15 days, 4 environmentally useful billboards, 3 of the most polluted cities in Europe, 67,612 cars disappeared. Advertising reducing outdoor pollution vs adding to the problem?
Ogilvy Italy, in partnership with Urban Vision (one of the leading Italian outdoor companies) created Ad/sorbent and replaced the wrapping of 4 grand spaces in Milan, Rome and London with The Breath technology, a made in Italy, cutting-edge fabric that captures and absorbs air pollution.
Chief creative officer: Giuseppe Mastromatteo, Paolo Iabichino
Client creative director (art director): Giordano Curreri
Client creative director (copywriter): Marco Geranzani
Senior art director: Gigi Pasquinelli
Senior copywriter: Serena Pulga
Additional credits: Graphic artworker: Mario Colombo
Client service director: Daniele Bacigalupi
Account supervisor: Giulia Calderoni
Print producer: Milena Sirtori
Producer: Lorena Padovan