Emergency: Everyone has a dream by Ogilvy Italy
- Location:
After last year’s success with ‘Jalal,’ the story of an illegal immigrant selling roses on the streets, Emergency, a humanitarian organisation founded to help civilian victims of war and poverty, is back with the best wishes for the new year.
For 2019, the spotlight is on ‘Miriam’s’ story, a girl like many others, with dreams like everyone else. We see a quick shot of her typing, then packing and getting on a plane as a voice over states that she is moving to a faraway place to start from scratch. We follow her as she looks forward to a future with opportunities, friends, family and love – an aspiration to normality. Pan back to reality, with the voice over stating “this…is not my story,” and we see Miriam standing, dirty and alone in a foggy refugee camp, with a graphic that states, “We are all humans, but we are not the same.” It finishes hoping for a “better 2019 for everyone.”
With this ‘Everyone has a dream’ video, done with Ogilvy Milan, Emergency wants everyone to think about the inequalities in our societies, hitting people according on their place of birth, color of skin or religion.
Credits
Agency: Ogilvy Italy
Chief Creative Officer: Paolo Iabichino, Giuseppe Mastromatteo
Creative Director: Lavinia Francia, Marco Geranzani, Giordano Curreri
Senior Art Director: Andrea Sghedoni
TV Producer: Francesca D’Agostino, Renata Brucato
Ph: The Family
Director: Igor Borghi
DoP: Manfredo Archinto
Executive Producer: Lorenzo Ulivieri
Producer: Lilli Auteri, Annalisa Bronzi
Post producer: Simone Barbella
Production Designer: Sabrina Tempesta
Stylist: Veronica Artiano
Editor: Lorenzo Colugnati
Colorist: Giorgia Meacci
Music: Enzo Casucci
Sound effects: Giuseppe Catalano
Sound studio: Vetriolo
Post production video: Youare