Emergency: Every Name Has Meaning by Ogilvy Italy

Italian NGO Emergency has started the year by launching its latest campaign.

This year's theme is war: a catastrophic event, that keeps on turning people’s lives upside down. It concerns millions of people, and it even concerns us, who tend to think war is a faraway thing. And it has unimaginable consequences on people’s lives, often changing their whole meaning.

The protagonists of the video are normal people, who happen to have a very meaningful name: a wish for beauty, health, and wellbeing. A meaning that war sadly and abruptly turns upside down, as their portraits demonstrate. This campaign features the most intense pictures taken by Giles Duley, reporter and founder of Legacy of War.