Ikea: Why We Make by Ogilvy
- Location:
People want to do everything they can to make their home a sanctum, live by their values and fulfill their individual needs. Everyone knows that Ikea sells affordable furnishings, but not everyone knows that Ikea makes choices - throughout their business and their supply chain - to have a more positive impact on people and the planet.
The new Olivier Gondry-directed campaign is called 'Why We Make' as it outlines the purpose and the “why” behind many of Ikea’s long-standing corporate practices and initiatives.
At a time when corporate responsibility and ethical consumption are more on trend than ever, Ikea reintroduces itself to the US market with a message that perhaps isn’t so new at all. Because everything from their sustainability initiatives, to inclusive employment practices, to community building and innovative product design with purpose have always been core to what Ikea is all about – and all in service of helping people live their dream.
Credits
Client: IKEA USA
Christine Whitehawk - US Communications Manager
Marques Davis - External Communications Specialist
Charlene Tea - Interior Design Specialist
Jaclyn Van Wert - Interior Design Specialist
Agency: Ogilvy New York
Vicki Azarian – Executive Creative Director
Della Mathew – Group Creative Director
Monica Apodaca – ACD Art Director
Andrew Chisholm – ACD Copywriter
Claire Morris – Managing Director
Zac Rosenberg – Account Director
Tillie Fell – Account Director
James Sullivan - Assistant Account Executive
Leslie Stone – Director of Strategic Services
Dan Brenikov – Director of Strategy, Customer Engagement and Commerce
Executive Producer –Jenna Gartland
Producer – Josh Kornrich
Producer – Meg Dibley
Sr. Business Affairs Manager – Sean McGee
Executive Producer, Music– Michael Freeman
Production Company: Partizan
Director – Olivier Gondry
Executive Producer/Managing Partner – Lisa Tauscher
Line Producer – Russell Curtis
Editorial Company: Whitehouse Post
Editor – Jessica Mutascio
Assistant Editor:Alejandro Villagran
Executive Producer: Caitlin Grady
Producer: Malia Rose
Color: The Mill
Colorist: Mikey Rossiter
VFX: Carbon
Executive Producer: Nick Haynes
Executive Creative Director: Liam Chapple
Senior Producer: Alex Decaneas
VFX Supervisor / Lead Flame: Matt Reilly
Flame: Chihcheng Peng, Chris Wiseman, Joe Scaglione
GFX: Max Benjamin
Audio Record / Mix: Sonic Union
Engineer: Mike Marinelli
Music: Storefront Music
Producers: John “Scrapper” Sneider & Adam Elk
Vin Alfieri -- Composer
