Agency: Ogilvy
Client: Ikea
Date: Jan 2020
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People want to do everything they can to make their home a sanctum, live by their values and fulfill their individual needs. Everyone knows that Ikea sells affordable furnishings, but not everyone knows that Ikea makes choices - throughout their business and their supply chain - to have a more positive impact on people and the planet.

The new Olivier Gondry-directed campaign is called 'Why We Make' as it outlines the purpose and the “why” behind many of Ikea’s long-standing corporate practices and initiatives.

At a time when corporate responsibility and ethical consumption are more on trend than ever, Ikea reintroduces itself to the US market with a message that perhaps isn’t so new at all. Because everything from their sustainability initiatives, to inclusive employment practices, to community building and innovative product design with purpose have always been core to what Ikea is all about – and all in service of helping people live their dream.


Client: IKEA USA

Christine Whitehawk - US Communications Manager

Marques Davis - External Communications Specialist

Charlene Tea - Interior Design Specialist

Jaclyn Van Wert - Interior Design Specialist

Agency: Ogilvy New York

Vicki Azarian – Executive Creative Director

Della Mathew – Group Creative Director

Monica Apodaca – ACD Art Director

Andrew Chisholm – ACD Copywriter

Claire Morris – Managing Director

Zac Rosenberg – Account Director

Tillie Fell – Account Director

James Sullivan - Assistant Account Executive

Leslie Stone – Director of Strategic Services

Dan Brenikov – Director of Strategy, Customer Engagement and Commerce

Executive Producer –Jenna Gartland

Producer – Josh Kornrich

Producer – Meg Dibley

Sr. Business Affairs Manager – Sean McGee

Executive Producer, Music– Michael Freeman

Production Company: Partizan

Director – Olivier Gondry

Executive Producer/Managing Partner – Lisa Tauscher

Line Producer – Russell Curtis

Editorial Company: Whitehouse Post

Editor – Jessica Mutascio

Assistant Editor:Alejandro Villagran

Executive Producer: Caitlin Grady

Producer: Malia Rose

Color: The Mill

Colorist: Mikey Rossiter

VFX: Carbon

Executive Producer: Nick Haynes

Executive Creative Director: Liam Chapple

Senior Producer: Alex Decaneas

VFX Supervisor / Lead Flame: Matt Reilly

Flame: Chihcheng Peng, Chris Wiseman, Joe Scaglione

GFX: Max Benjamin

Audio Record / Mix: Sonic Union

Engineer: Mike Marinelli

Music: Storefront Music

Producers: John “Scrapper” Sneider & Adam Elk

Vin Alfieri -- Composer