Ikea: The Morningmorphosis by Ogilvy
- Location:
Everyone appreciates the beauty of getting a good night’s sleep, and just how essential a comfortable bed and bedroom set are to making that a reality.
Ogilvy New York’s new Ikea campaign, 'The Morningmorphosis,' directed by O Positive’s Jess Coulter, depicts people everyone can relate to enjoying the newfound benefits of becoming a morning person.
The performance-driven spots - 'Workout,' 'Exit,' 'Hair,' and 'Breakfast,' use humor and Ikea’s unmistakable aesthetic to drive the message home.
Credits
Agency: Ogilvy New York
Executive Creative Director: Vicki Azarian
Group Creative Director: Della Mathew
ACD Art Director: Monica Apodaca
ACD Copywriter: Andrew Chisholm
Art Director: Grace Donahue
Copywriter: Thatcher Jensen
Executive Producer: Jenna Gartland
Producer: Josh Kornrich
Managing Director: Deepa Patel
Account Director: Zac Rosenberg
Group Planning Director: Leslie Stone
Senior Planner: Laure Borot
Production Co.: O Positive
Director: Jess Coulter
Executive Producer: Ralph Laucella, Marc Grill
Line Producer: Jason Reda
DP: Maryse Alberti
Post-Production:
Editorial: MackCut
Editor: Erik Laroi
Color: The Mill
Colorist: Mikey Rossiter
Sound Mix: Sonic Union
Mixer/Engineer: Mike Marinelli
Music: Human Worldwide
