The Drum Awards for Marketing - Entry Deadline

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Agency: Ogilvy
Client: Ikea
Date: Feb 2019
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Everyone appreciates the beauty of getting a good night’s sleep, and just how essential a comfortable bed and bedroom set are to making that a reality.

Ogilvy New York’s new Ikea campaign, 'The Morningmorphosis,' directed by O Positive’s Jess Coulter, depicts people everyone can relate to enjoying the newfound benefits of becoming a morning person.

The performance-driven spots - 'Workout,' 'Exit,' 'Hair,' and 'Breakfast,' use humor and Ikea’s unmistakable aesthetic to drive the message home.


Agency: Ogilvy New York

Executive Creative Director: Vicki Azarian

Group Creative Director: Della Mathew

ACD Art Director: Monica Apodaca

ACD Copywriter: Andrew Chisholm

Art Director: Grace Donahue

Copywriter: Thatcher Jensen

Executive Producer: Jenna Gartland

Producer: Josh Kornrich

Managing Director: Deepa Patel

Account Director: Zac Rosenberg

Group Planning Director: Leslie Stone

Senior Planner: Laure Borot

Production Co.: O Positive

Director: Jess Coulter

Executive Producer: Ralph Laucella, Marc Grill

Line Producer: Jason Reda

DP: Maryse Alberti


Editorial: MackCut

Editor: Erik Laroi

Color: The Mill

Colorist: Mikey Rossiter

Sound Mix: Sonic Union

Mixer/Engineer: Mike Marinelli

Music: Human Worldwide