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Talk to me: voice technology, are we there yet?

Hamish McPharlin
Head of Insight at BBC Global News
Sophie Hind
Managing Director at Voiceworks
Imogen Watson
Journalist at The Drum

IKEA: Maybes by Ogilvy

Agency: Ogilvy
Client: IKEA
Date: Oct 2018
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Ikea products appeal to people across the globe, and the diversity of its customers and the way the celebrate is on display for its latest holiday spot.

The spot, ‘Maybes,’ takes a diverse and inclusive approach to the holidays, exploring different holiday traditions and familial bonds. It also showcase Ikea products, but in an integrated style that flows with the action.

The ad, by Ogilvy, finds families of all types in celebration over meals and in homes. The voice-over states, “Maybe you’re making merry…maybe you’re with the family you’ve got, or maybe the one you’ve chosen…our holidays don’t all look the same, and maybe that’s what makes us great. Make the dream yours.”


Client: IKEA

Communications Manager: Christine Whitehawk

External Communications Specialist: Samantha Kursh

Communication & Interior Design Specialist: Zain Aslam

Agency: Ogilvy

Group Creative Director: Della Mathew

Associate Creative Director/Art: Monica Apodaca

Associate Creative Director/Copy: Andrew Chisholm

Executive Producer: Jenna Gartland

Associate Producer: Josh Kornrich

Managing Director: Deepa Patel

Account Director: Tillie Fell

Production Company: Sweetshop

Director: Mark Albiston

Executive Producer: Laura Thoel

Head of Production: Carolyn Pedrossian

Producer: Jason Haymond

DOP: Todd Martin

Production Designer: Shane Valentino

Editorial: Rock Paper Scissors

Editor: Akiko Iwakawa

Executive Producer: Eve Kornblum

Producer: Julianne Cort

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