Ikea: Ikea Kama Sutra by Ogilvy
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This March, Ikea US is inspiring curious consumers to spice things up in the bedroom with Ikea Kåma Sutra - a fun, practical guide to help Ikea fans find their own bedroom nirvana. Containing numerous positions like The Lotus Flowerand The Widely Opened, Ikea Kåma Sutra features a range of bedroom layouts and product solutions to meet everyone's needs, no matter how they like it.
Bedroom positions were developed based on extensive Ikea research about people's needs and desires for life at home all around the world. Whether you're looking for a fresh perspective or simply trying to get a little more of what you desire in the boudoir, the Ikea Kåma Sutra is here to inspire and excite.
Credits
Client: Ikea US
Agency: Ogilvy
Group Creative Direction: Della Mathew
Copywriting: Amandine Fabian, Loipa Ramos
Art Direction: Walter Soares
Illustration: Dave Homer