advert-top-1 by Ogilvy Group

Peet, one of Australia’s largest residential land developers, is revolutionising the home buying journey by changing the way customers envision life in their new communities.

Peet Vision360, created in collaboration with Ogilvy Melbourne, is a virtual reality experience bringing Peet communities to life in the hearts and minds of homebuyers.

Using a unique combination of virtual reality and high-definition 360° footage, Peet Vision360 solves the problem faced by homebuyers building a home in a new community: they have often been reliant on marketing brochures to see the developer’s vision for what will be delivered on the ground.

Peet ensures that all of their communities compliment the natural features of the area, and Peet Vision360 showcases this in their new developments through 360° flyover footage of the area, created in collaboration with Plato Reality, while also showcasing the qualities that make Peet’s master-planned communities the perfect place to live.

Customers then experience key features of the future community, such as innovative parks and playgrounds, waterways and epic sports precincts, rendered into an interactive virtual space dubbed the ‘Experiential Room’ that brings these features to life in a way that they have never seen before.

The unique experience includes seven communities in Melbourne: Acacia and Summerhill in Botanic Ridge, Aston in Craigieburn, Cornerstone in Werribee, Newhaven in Tarneit, and the established communities Aspect in Greenvale and Quarters in Cranbourne.