Pizza Hut has launched a new campaign which wants to show how uncomplicated food should be.
The video for the campaign, created by Ogilvy & Matter Singapore, shows a group of food lovers in a therapy session, where they share their dismay about ‘food overcomplication and pretentiousness’ they have encountered.
According to the brand, even though Singapore’s culture today sees people insisting on taking photos of their food before eating, never ending food trends and complicated menus, there are younger Singaporeans are looking for ‘simple, precious moments’.
“This brand platform aims to drive local resonance in Singapore while staying in line with our global brand positioning. It also reinforces our core brand values of offering Singaporeans a simple, delicious pizza experience in today’s complex world,” a marketing spokesperson for Pizza Hut said.
“We are very eager to see Singaporeans’ response to this campaign and hope it resonates with them as much as it did with us!”
Client: Pizza Hut Singapore
Creative Agency: Ogilvy & Mather Singapore
Executive Creative Director: Francis Wee
Account Director: Cilla Peitzsch
Account Manager: Ashley Macabalo
Planner: Mamp Grewal
Creative Directors: Shawnn Lai, Pedro Pereira
Art Director: Benjamin Tan
Copywriter: Siti Khalid
Producers: Sharon Leong, Brandon Tay, Marin Villareal
Production House: Hogarth
Director: Plastico Exposure: TVC, cinema, OOH, digital and social media
Media Agency: Mindshare