Pizza Hut: Foodies Anonymous by Ogilvy Group

Client: Pizza Hut
Date: May 2018
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Pizza Hut has launched a new campaign which wants to show how uncomplicated food should be.

The video for the campaign, created by Ogilvy & Matter Singapore, shows a group of food lovers in a therapy session, where they share their dismay about ‘food overcomplication and pretentiousness’ they have encountered.

According to the brand, even though Singapore’s culture today sees people insisting on taking photos of their food before eating, never ending food trends and complicated menus, there are younger Singaporeans are looking for ‘simple, precious moments’.

“This brand platform aims to drive local resonance in Singapore while staying in line with our global brand positioning. It also reinforces our core brand values of offering Singaporeans a simple, delicious pizza experience in today’s complex world,” a marketing spokesperson for Pizza Hut said.

“We are very eager to see Singaporeans’ response to this campaign and hope it resonates with them as much as it did with us!”


Client​: Pizza Hut Singapore

Creative Agency​: Ogilvy & Mather Singapore

Executive Creative Director​: Francis Wee

Account Director​: Cilla Peitzsch

Account Manager:​ Ashley Macabalo

Planner:​ Mamp Grewal

Creative Directors: ​Shawnn Lai, Pedro Pereira

Art Director:​ Benjamin Tan

Copywriter: ​Siti Khalid

Producers​: Sharon Leong, Brandon Tay, Marin Villareal

Production House​: Hogarth

Director​: Plastico Exposure​: TVC, cinema, OOH, digital and social media

Media Agency​: Mindshare

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Added 20 February 2020
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