Holiday Inn Express: advert-body-3 by Ogilvy Group
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Ogilvy's latest work for IHG – Holiday Inn Express (HIEX) explores some of the fun, offbeat rituals that travelers have, and how the hot, fresh, new Express Start Breakfast can help them 'Be the Readiest' for their day.
Told in three video spots, HIEX shares stories of hotel guests who go above and beyond to fulfill a personal mission. Whether it’s training for a race, catching the bouquet at a wedding or winning it all at a video gaming competition, travelers need breakfast to prepare them for the day. HIEX’s new, hot and fresh Express Start Breakfast easily fits into travelers’ routines to help them Be the Readiest for their day, no matter what their mission is. The campaign centers on each traveler’s Readiest Moment of Truth and the awesomeness they achieve after fueling up at the Express Start Breakfast.
Credits
Matt Spett, Creative Director
Chris Dutton, Creative Director
Nick Costarides, Associate Creative Director
Duncan Stone, Copywriter
Rhonda Mitchell, Director, Creative Services
Samantha Norvin, Director, Business Affairs
Joe Maire, Senior Producer
Oliver Horvat, Associate Producer
Deborah Riley Draper, Executive Director
Kristina Zelisko, Account Director
Chad Cadelina, Management Supervisor
John Long, Group Creative Director
Ida Rezvani, WPP Global Client Leader, Team IHG
