Ghar ka khana, ghar ka khana hota hai (Nothing comes close to home made food) by Ogilvy Group
Indian brand Fortune Oils unveiled its latest campaign with actor Akshay Kumar in an engaging emotional film where it aims to emphasize on 'Ghar ka khana, ghar ka khana hota hai’ (nothing comes close to home-cooked food) and that it is not just a positioning, but also an emotion.
TVC films begins with Akshay spending time with army jawans (soldiers) at a camp – drawing on his association and support for the Indian Army.
On interacting with the jawans, Akshay realises that one of the things they miss is home-cooked food. Overwhelmed by soldiers’ sacrifice, Akshay expresses his wish to cook for them. His pre Bollywood avatar that is Rajiv Bhatia comes alive as he was a cook before.. Akshay then proceeds to cook a delicious, just-like-home meal, including the army men’s favourites.
Client: Adani Wilmar Ltd.
Brand: Fortune Edible Oils
Chief Operating Officer: Angshu Mallick
Adani Wilmar’s marketing team: Ajay Motwani, Kaushal Desai, Sanjay Adesara
Agency: Ogilvy South
Executive Chairman & Creative Director, Ogilvy South Asia: Piyush Pandey
Chief Creative Officers, Ogilvy South: Azazul Haque, Mahesh Gharat
Executive Vice President & Head of Advertising: Tithi Ghosh
Senior Vice-President, Planning: Sreenesh Bhat
Creative team: Sagar Prajapati, Vivek Srivastava, Debabrata Naskar
Strategy & Planning: Shreyaa Ranjan
Account Management: Sandra Patrao, Priyank Vaghela, Elizabeth Joseph
Agency producer: Rajib Baruah