Ghar ka khana, ghar ka khana hota hai (Nothing comes close to home made food) by Ogilvy Group

Date: Oct 2017
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Indian brand Fortune Oils unveiled its latest campaign with actor Akshay Kumar in an engaging emotional film where it aims to emphasize on 'Ghar ka khana, ghar ka khana hota hai’ (nothing comes close to home-cooked food) and that it is not just a positioning, but also an emotion.

TVC films begins with Akshay spending time with army jawans (soldiers) at a camp – drawing on his association and support for the Indian Army.

On interacting with the jawans, Akshay realises that one of the things they miss is home-cooked food. Overwhelmed by soldiers’ sacrifice, Akshay expresses his wish to cook for them. His pre Bollywood avatar that is Rajiv Bhatia comes alive as he was a cook before.. Akshay then proceeds to cook a delicious, just-like-home meal, including the army men’s favourites.

Credits

Client: Adani Wilmar Ltd.

Brand: Fortune Edible Oils

Chief Operating Officer: Angshu Mallick

Adani Wilmar’s marketing team: Ajay Motwani, Kaushal Desai, Sanjay Adesara

Agency: Ogilvy South

Executive Chairman & Creative Director, Ogilvy South Asia: Piyush Pandey

Chief Creative Officers, Ogilvy South: Azazul Haque, Mahesh Gharat

Executive Vice President & Head of Advertising: Tithi Ghosh

Senior Vice-President, Planning: Sreenesh Bhat

Creative team: Sagar Prajapati, Vivek Srivastava, Debabrata Naskar

Strategy & Planning: Shreyaa Ranjan

Account Management: Sandra Patrao, Priyank Vaghela, Elizabeth Joseph

Agency producer: Rajib Baruah

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