The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Agency: Ogilvy
Date: Sep 2018
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Korean Air aims to highlight how it has integrated tradition Korean culture within its airline as it promotes newly included services.

The campaign titled 'Go Korean' conceptualised by Ogilvy Shanghai features a spot shot on a soundstage with fully-constructed sets to highlight the details of the flight services.

The spot features a man walking through the sets resembling an airport from the gate to the airline with a voice narrating how the airline has integrated Korean culture for travelers to travel in a Korean style.