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Girl Up: Today We Rise by Ogilvy

Agency: Ogilvy
Client: Girl Up
Date: Jan 2021
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The world watched as Kamala Harris stood where no woman, and no Black or South Asian woman, has ever stood before in US history. It was a milestone moment for millions of Americans who have yearned to see faces that resemble their own at the highest levels of our democracy.

This new film released by Girl Up, the gender equality youth initiative of the United Nations Foundation, in partnership with Ogilvy and Refinery29, captures this history-making moment through the eyes of girls who watched as the daughter of Indian and Jamaican immigrants was sworn in as the 49th Vice President of the United States, becoming the highest-ranking female politician in American history.

‘Today We Rise’ illustrates the immeasurable impact that the images of Vice President Harris taking her oath of office, administered by Supreme Court Justice Sonia Sotomayor—the first Latina to serve on the nation’s highest court—will have on generations to come.

‘Today We Rise’ was filmed and produced by a volunteer network of photographers and cinematographers during the inauguration in over 30 households across the country. It was edited immediately after the inauguration ceremony, going live within hours of the event.


Girl Up

Melissa Kilby, Executive Director

Beth Nervig, Director of Communications and Digital Media

Jennifer DaSilva, Advisory Board Member, Girl Up and President, Berlin Cameron

Agency - Ogilvy

Daniel Fisher – Global ECD

Alvaro Rivera — Creative Director / Creative

Luca Corteggiano – Creative Director / Creative

Sally Miller – Executive Producer

Vanessa Manley – Project Manager

Pumie Msengana – Global Client Director

Cristina Diago – Strategist


Giovanni Messner – Director/Editor

Dannel Escallón – Cinematographer

Daniel Addelson – Additional Photography

UNIT Studios London – Post House

Music - “Dream”

Jack Bennett – Composer

1107 Studios – Label

Andrew Stafford @ Big Sync Music – Music Supervisor