Generali: Melanoma Summer Collection by Ogilvy SG

Agency: Ogilvy SG
Client: Generali
Date: Jul 2019
Your Vote
Overall Rating
Opps, please vote again
10 votes

Spain has one of the highest sunlight ratios in the world. However, many Spaniards are not concerned about the dangers of the sun, like Melanoma - the most aggressive type of skin cancer. Prevention and early detection are crucial when it comes to Melanoma, increasing survival rate from 10% to 80%.

That’s why Generali, a Spanish insurance company, has developed the 'Melanoma Summer Collection': a swimwear collection that, instead of having the classic polka dots on it, its stamping is based on real melanoma shapes.

These swimsuits allow people to compare their moles with the stamping and remind them how important it is to pay attention to their skin. The stamping was developed by a designer in collaboration with SEOM (Spanish Medical Oncology Society). Each shape is based on a real melanoma and responds to the ABCDE clinical rule for early detection, a rule you can check on the swimsuit's tag and on the website.


Agency Ogilvy Madrid

Advertiser Generali

Product Skin cancer prevention

Client Contact Javier Aguirre/ Susana Melendi

General Creative Director Paulo Areas

Creative Directors Félix Carral/José Izaguirre

Editor Alba López

Art Director Antonio Pelufo

Creative Digital Team Rubén Martín/Amalia Mora

Customer Service Director Jose Luis Salazar

Account Director Laura Gias

Account Supervisor Sonia San Juan

Account Executive Almudena García

Audiovisual Production Director Aaron Lago/Rocío Fernández

Production Ogilvy Madrid

Film maker Alvaro Fernandez

PR Team Núria, Padrós, Belén Gay, Aída Rodríguez

Media Internet, Gráfica

Claim Generali, we protect and improve people’s life

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.