See what’s on at The Drum

Coca-Cola: Thumbs Up Tokyo 2020 by Ogilvy

Agency: Ogilvy
Client: Coca-Cola
Date: Jul 2021
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
1 votes

Coca-Cola India brand Thumbs Up has launched a campaign to celebrate India's 100th year participating in the competition.

The ad shows athletes turning their bottles upside down, turning the icon of the Thumbs Up into a visual symbol of grit and determination. The brand says the ad is celebrating everyday heroism, something that it hopes will resonate with the Indian population which has been severely impacted by the pandemic.

Credits

Agency: Ogilvy India (North)

Chief Creative Officer, Ogilvy India: Sukesh Nayak

Chief Strategy Officer, Ogilvy India: Prem Narayan

Vice Chairperson & Chief Client Officer India: Hephzibah Pathak

Chief Creative Officer, Ogilvy India (North): Ritu Sharda

Creative Team: Preeti Koul, Shailender Mahajan, Kingshuk Dey, Rishi Pandey, Vishal Yadav,Vikrant Bisht, Surbhi Rathee, Srikanta Behera

Planning Team: Rohitash Srivastava, Pritish Mukherjee

Account Management Team: Atif Rahman, Priyanka Walia, Rohit Sachdev, Saumya Sahni, Tarni Sharma

Director: Shashanka Chaturvedi

Production House: Good Morning Films

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy