Coca-Cola India brand Thumbs Up has launched a campaign to celebrate India's 100th year participating in the competition.
The ad shows athletes turning their bottles upside down, turning the icon of the Thumbs Up into a visual symbol of grit and determination. The brand says the ad is celebrating everyday heroism, something that it hopes will resonate with the Indian population which has been severely impacted by the pandemic.
Agency: Ogilvy India (North)
Chief Creative Officer, Ogilvy India: Sukesh Nayak
Chief Strategy Officer, Ogilvy India: Prem Narayan
Vice Chairperson & Chief Client Officer India: Hephzibah Pathak
Chief Creative Officer, Ogilvy India (North): Ritu Sharda
Creative Team: Preeti Koul, Shailender Mahajan, Kingshuk Dey, Rishi Pandey, Vishal Yadav,Vikrant Bisht, Surbhi Rathee, Srikanta Behera
Planning Team: Rohitash Srivastava, Pritish Mukherjee
Account Management Team: Atif Rahman, Priyanka Walia, Rohit Sachdev, Saumya Sahni, Tarni Sharma
Director: Shashanka Chaturvedi
Production House: Good Morning Films