Agency: Ogilvy
Client: Coca-Cola
Date: Dec 2019
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Coca-Cola has launched a campaign in Thailand to encourage millennials to sit down with their friends and family during mealtimes.

The campaign, called “Taste the Feeling” and created by Ogilvy, aims to invite and inspire Thais to grab a Coke and turn their meals into meaningful moments shared with their friends and family.

Coca-Cola will also organise a food event to allow people to experience for themselves how Coke can bring them closer.

“The ‘Turn Food into a Meal’ campaign reflects Coca-Cola’s consumer-centric strategy, which puts the consumer at the heart of everything we do and leverages our powerful consumer insights and genuine understanding of the value of Thai culture with food at its center,” said Munthana Lorgrailers, the marketing director for Thailand at Coca-Cola.

“Food has long been embedded in Thai culture and is an important part of every generation’s life. ‘Coke’ sees beyond eating: we want to play a role in those cherished moments when people share a meal, no matter for how short a time, making it a time of celebration with refreshing ‘Coke’ while savoring the special bonds between those around the table.”


Client: Coca-Cola


Jesus Ferriera, IMC Manager

Ibrahim khan, Marketing Manager Sparkling


Munthana Lorgrailers, Marketing Director

Karaked Puribhat, Head of IMC

Komkrib Chokchaikatanyu, IMC Manager

Kulaputt Vephula, Media and Digital Manager

Kitisak Manoratana, Marketing Manager

Derin Gokbudak: Senior Brand Manager

Agency: Ogilvy Thailand

Creative Team:

Nopadol Srikieatikajohn, Chief Creative Officer

Andrew Chu, Executive Creative Director

Naratip Phueaksri, Creative Group Head

Visarnpong Chateakcharoen, Art Director

Ei Kakiuchi, Art Director

Thanit Nopwattanapong, Art Director

Nichamon Kittisimanont, Copywriter

Planning Team:

Sasipa Mongolnavin, Strategy Director

Khampassorn Palasoon, Senior Associate

Client Service Team:

Jiravara Virayavardhana, Managing Director

Natdhee Sopondhitipun, Business Director

Pusuda Manassewee, Account Associate

Agency Producers:

Paiboon Suwansangroj, Production Manager

Naphachanok Phiansa, Traffic Manager

Production Houses:

Illusion CGI Studio, Thailand

New Holland Creative, Australia

Hogarth, Thailand

Facebook Creative Shop, Thailand:

Jirat Arinrith, Creative Strategist