Coca-Cola has launched a campaign in Thailand to encourage millennials to sit down with their friends and family during mealtimes.
The campaign, called “Taste the Feeling” and created by Ogilvy, aims to invite and inspire Thais to grab a Coke and turn their meals into meaningful moments shared with their friends and family.
Coca-Cola will also organise a food event to allow people to experience for themselves how Coke can bring them closer.
“The ‘Turn Food into a Meal’ campaign reflects Coca-Cola’s consumer-centric strategy, which puts the consumer at the heart of everything we do and leverages our powerful consumer insights and genuine understanding of the value of Thai culture with food at its center,” said Munthana Lorgrailers, the marketing director for Thailand at Coca-Cola.
“Food has long been embedded in Thai culture and is an important part of every generation’s life. ‘Coke’ sees beyond eating: we want to play a role in those cherished moments when people share a meal, no matter for how short a time, making it a time of celebration with refreshing ‘Coke’ while savoring the special bonds between those around the table.”
Jesus Ferriera, IMC Manager
Ibrahim khan, Marketing Manager Sparkling
Munthana Lorgrailers, Marketing Director
Karaked Puribhat, Head of IMC
Komkrib Chokchaikatanyu, IMC Manager
Kulaputt Vephula, Media and Digital Manager
Kitisak Manoratana, Marketing Manager
Derin Gokbudak: Senior Brand Manager
Agency: Ogilvy Thailand
Nopadol Srikieatikajohn, Chief Creative Officer
Andrew Chu, Executive Creative Director
Naratip Phueaksri, Creative Group Head
Visarnpong Chateakcharoen, Art Director
Ei Kakiuchi, Art Director
Thanit Nopwattanapong, Art Director
Nichamon Kittisimanont, Copywriter
Sasipa Mongolnavin, Strategy Director
Khampassorn Palasoon, Senior Associate
Client Service Team:
Jiravara Virayavardhana, Managing Director
Natdhee Sopondhitipun, Business Director
Pusuda Manassewee, Account Associate
Paiboon Suwansangroj, Production Manager
Naphachanok Phiansa, Traffic Manager
Illusion CGI Studio, Thailand
New Holland Creative, Australia
Facebook Creative Shop, Thailand:
Jirat Arinrith, Creative Strategist