Coca-Cola wants to inspire Thailand’s young people to speak their minds, and share their truth, in its latest summer campaign.
The campaign, which was created by Ogilvy Group Thailand, follows three relationships between a father and daughter, a mother and son and a young couple. In each of the relationships one person has a secret to share and they struggle to tell the other person.
The campaign is a result of research which revealed that Thai people are afraid to speak their minds lest they disrupt relationships and prefer to avoid confrontation. Coca-Cola hopes to inspire young Thai people to be upfront with their feelings and forge closer relationships with loved ones.
Group Executive Creative Director: Wisit Lumsiricharoenchoke
Senior Art Director: Dhevan Dhurabhan
Junior Art Director: Khontarat Techatrisorn
Group Strategy Director: Vanich Jirasuwankij
Strategy Director: Sasipa Mongolnavin
Associate, Strategy: Kamemachat Kwaipun
Associate Digital Strategy: Nattawoot Limprasert
Assistant Strategy: Pinyada Napathorn
Business Director: Natdhee Sopondhitipun
Account Manager: Nateera Chanjitwithaya
Account Manager: Wacharapat Sookpiromkasem
Senior Account Associate: Janjira Suntichewinwong
Account Associate: Pusuda Manassewee
TV and Radio Manager: Yuthapong Varanukrohchoke
Director: Ratchakrit Hirisirunkorn, Phenomena Production House