Coca-Cola: Have you Ever? by Ogilvy

Agency: Ogilvy
Client: Coca-Cola
Date: Apr 2019
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Coca-Cola wants to inspire Thailand’s young people to speak their minds, and share their truth, in its latest summer campaign.

The campaign, which was created by Ogilvy Group Thailand, follows three relationships between a father and daughter, a mother and son and a young couple. In each of the relationships one person has a secret to share and they struggle to tell the other person.

The campaign is a result of research which revealed that Thai people are afraid to speak their minds lest they disrupt relationships and prefer to avoid confrontation. Coca-Cola hopes to inspire young Thai people to be upfront with their feelings and forge closer relationships with loved ones.

Credits

Group Executive Creative Director: Wisit Lumsiricharoenchoke

Senior Art Director: Dhevan Dhurabhan

Junior Art Director: Khontarat Techatrisorn

Group Strategy Director: Vanich Jirasuwankij

Strategy Director: Sasipa Mongolnavin

Associate, Strategy: Kamemachat Kwaipun

Associate Digital Strategy: Nattawoot Limprasert

Assistant Strategy: Pinyada Napathorn

Business Director: Natdhee Sopondhitipun

Account Manager: Nateera Chanjitwithaya

Account Manager: Wacharapat Sookpiromkasem

Senior Account Associate: Janjira Suntichewinwong

Account Associate: Pusuda Manassewee

TV and Radio Manager: Yuthapong Varanukrohchoke

Director: Ratchakrit Hirisirunkorn, Phenomena Production House

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Men, We Are With You by BBH

Added 17 May 2019
Agency: BBH
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