Coca-Cola: Coke Coffee by Ogilvy SG
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What has less sugar than a can of Coke, has slightly less caffeine than a normal cup of coffee but more than a can of the soda? The answer, according to Coca-Cola, is Coke Coffee, a blend of both drinks that will be appearing in 25 markets by year-end.
Kenya will be one of the first markets in the world to pre-launch Coke Coffee, and Ogilvy helped the company design an iconic visual to spark excitement, especially in a tea-drinking continent. They developed an icon that merges Coke’s Dynamic Ribbon into the coffee bean as if it were a natural occurrence. From there they are leaving it up to the audience to work out the connection. The ad, attached, has been seen in outdoor, print and instore posters in Kenya, and soon to be joined by Uganda, Tanzania, and Nigeria.
Credits
Ogilvy, Kenya
Regional Creative Director - Brett Wild
Group Creative Director - Shashank Jha
CEO - Mathieu Plassard
Art Director – Brett Wild, Shashank Jha
Copy Writer – Brett Wild, Mathieu Plassard, Shashank Jha
Illustration – Shashank Jha, Deepak Jadhav
Designer – Patrick Wanoyike, Sandra Raduma
Account Management – Mathieu Plassard, Beryl Magwa, Rehema Chege
Media – Gakenia Kaiganaine, Eva Nyakianda
Coca-Cola
IMC Director – Monali Shah
Content Excellence Manager - Relebohile Molaoa
