CDW: advert-body-1 by Ogilvy
- Location:
From Silicon Valley to business media to our culture at-large, talk of the latest trend or “the next big thing” often results in a lot of fluff and little substance. For people who work in information technology, the pressure to be “future-facing” can be especially intense. Tech solutions provider CDW understands the challenges their IT customers face in staying up to date. To demonstrate that CDW can help them separate the hype from reality, Ogilvy Chicago created workplace “modernization guru” Future Strong, chief executive and founder of company Modern Modernization Today.
The effort launches with an unbranded three-minute film that introduces Future, played by New York-based actor Damian Young (Ozark, House of Cards) and his unconventional approach to business modernization. The film was directed by Jess Coulter of O Positive and shot in Los Angeles in a futuristic location that may be familiar to fans of Parks and Recreation.
The film drives to campaign website Modernization.Today, featuring a digital catalog of “the edgiest cutting-edge” products, as well as legitimate tech solutions from CDW designed to help companies modernize “the right way.”
It’s part of CDW’s long-running 'People Who Get IT' campaign and is running in digital and social media as well as radio and TV, into 2020.
Credits
Agency: Ogilvy Chicago
Executive Creative Director: Dave Loew
Creative Directors: Pat Seidel, Chris Rose, Joe Ondrla
Executive Producer: Mike Diedrich
Sr. Business Affairs Manager: Nathalynne McGinnis
Business Affairs Manager: Jim Moore
Group Managing Director: Cathy Francque
Account Director Supervisor: Charles Brandl
Account Manager Supervisor: Whitney Burton
Account Executive: Yulia Linnik
Client: CDW
Senior VP, Strategy & Marketing: Mark Chong
VP, Marketing: Jim Mitchel
Director, Brand & Sponsorships: Dean Lamb
Manager Brand & Sponsorships: Sara Valko
Production Co.: O Positive
Director: Jess Coulter
Executive Producer: Ralph Laucella / Marc Grill
Producer: Devon Clark
DP: Eric Steelberg
Editorial Co: Optimus
Editor: Matt Glover
Executive Producer: Tracy Spera
Editorial: Eyepatch @Ogilvy
Editor: Chris Mines
Executive Producer: Corby Dodge
Music: Human Music
Composer: Justin Hori
Executive Producer: James Wells
