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CDW: Modern Modernization Today by Ogilvy

Agency: Ogilvy
Client: CDW
Date: Dec 2019
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From Silicon Valley to business media to our culture at-large, talk of the latest trend or “the next big thing” often results in a lot of fluff and little substance. For people who work in information technology, the pressure to be “future-facing” can be especially intense. Tech solutions provider CDW understands the challenges their IT customers face in staying up to date. To demonstrate that CDW can help them separate the hype from reality, Ogilvy Chicago created workplace “modernization guru” Future Strong, chief executive and founder of company Modern Modernization Today.

The effort launches with an unbranded three-minute film that introduces Future, played by New York-based actor Damian Young (Ozark, House of Cards) and his unconventional approach to business modernization. The film was directed by Jess Coulter of O Positive and shot in Los Angeles in a futuristic location that may be familiar to fans of Parks and Recreation.

The film drives to campaign website Modernization.Today, featuring a digital catalog of “the edgiest cutting-edge” products, as well as legitimate tech solutions from CDW designed to help companies modernize “the right way.”

It’s part of CDW’s long-running 'People Who Get IT' campaign and is running in digital and social media as well as radio and TV, into 2020.


Agency: Ogilvy Chicago

Executive Creative Director: Dave Loew

Creative Directors: Pat Seidel, Chris Rose, Joe Ondrla

Executive Producer: Mike Diedrich

Sr. Business Affairs Manager: Nathalynne McGinnis

Business Affairs Manager: Jim Moore

Group Managing Director: Cathy Francque

Account Director Supervisor: Charles Brandl

Account Manager Supervisor: Whitney Burton

Account Executive: Yulia Linnik

Client: CDW

Senior VP, Strategy & Marketing: Mark Chong

VP, Marketing: Jim Mitchel

Director, Brand & Sponsorships: Dean Lamb

Manager Brand & Sponsorships: Sara Valko

Production Co.: O Positive

Director: Jess Coulter

Executive Producer: Ralph Laucella / Marc Grill

Producer: Devon Clark

DP: Eric Steelberg

Editorial Co: Optimus

Editor: Matt Glover

Executive Producer: Tracy Spera

Editorial: Eyepatch @Ogilvy

Editor: Chris Mines

Executive Producer: Corby Dodge

Music: Human Music

Composer: Justin Hori

Executive Producer: James Wells