Volkswagen South Africa: advert-body-1 by Ogilvy Cape Town
- Location:
This new spot from Ogilvy Cape Town, created for the new Volkswagen Polo, warns drivers that with great confidence comes great responsibility.
Based around the notion that the new Polo's host of features will make drivers feel more confident than ever before, the ad shows the consequences of what too much confidence can bring.
The 60-second spot shows an unfortunate intern (and owner of the latest Polo model) whose first day of work at a commercial spaceflight company sees him accidentally catapulted into board meetings, leadership positions and eventually outer space itself, as his unbridled confidence convinces co-workers and astronauts alike that he can command any given situation.
Credits
Product: New Volkswagen Polo
Agency: Ogilvy Cape Town, South Africa
Chief Creative Officer: Pete Case
Executive Creative Director: Tseliso Rangaka
Associate Executive Creative Director: Nicholas Wittenberg
Creative Director: Mike Martin
Creative Group Head / Copywriter: Alex Goldberg
Creative Group Head / Art Director: Ryan Barkhuizen
Agency Producer: Claudia Hall
Client Service: Vicky Buys, Chris Spencer, Loren Westoby
Strategist: Jayne McElwee
Client Representative: Meredith Kelly, Bridget Harpur, Loryn Symons
Production Company: Romance
Director: Greg Gray
Director of Photography: Rory O’ Grady
Producer: Helena Woodfine
Art Director: Chris Bass
Editing: Deliverance
Editor: Ricky Boyd
Sound Design: Produce Sound
Sound Engineer: Louis Enslin
Post Production: Bladeworks
VFX: Jean Du Plessis (Bladeworks), Rob Van Den Braght, Tiaan Franken (Chocolate Tribe)
