Queensland Fire and Emergency Services: advert-top-1 by Ogilvy Brisbane
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Queensland Fire and Emergency Services (QFES) have launched a high-impact campaign to stop Queenslanders risking their lives by driving through flood waters.
The campaign builds on the brand’s ‘If it’s flooded, forget it’ campaign message in a bid to target a core group of four-wheel driving males in regional Queensland, who continue to test boundaries and drive through floodwaters.
The campaign has launched ahead of Queensland’s storm season and is spearheaded by short online videos that dramatise the real-life experience of a driver who got into trouble in flood waters. It is supported by TV, online display, OOH and social media.
The campaign, which was created by Ogilvy Brisbane, will run until May 2018.
Credits
Executive Creative Director: Phil Nobay
Strategy Director: Ewen Pettit
Creative: Andy Geppert, Sam Whatley, Richard Taylor, Simon Budzevski, Jack Towers
Account Director: Dianne Grice
Director: Miles Murphy
TAXI Film Production
Rosco Audio
Director: Greg Henderson
The Post Office
