Boots: What the World Needs Now by Ogilvy
- Location:
Boots has launched its Christmas campaign, centred around acts of kindness, care and great value for all. Boots ‘What the World Needs Now’ campaign recognises that it has been a year like no other and acts of care and kindness are what is needed most.
To help, Boots will provide hygiene essentials to some of the millions of people in the UK living in hygiene poverty, with a donation of £1m worth of products to The Hygiene Bank. Boots is also inviting customers to donate hygiene items to support those most in need this Christmas.
Much needed essential items including soap, shampoo, toothbrushes, deodorant, shaving equipment, nappies and period products can be dropped off in the bright yellow Hygiene Bank boxes in 245 Boots stores across the country. People can donate hygiene essentials in store or donate £5 directly to The Hygiene Bank by texting BASICS to 70085. As an essential retailer, Boots remains open throughout the current national lockdown.
The marketing campaign also reflects the financial challenges faced by many this Christmas. To help people up and down the country, more than half the gifting range at Boots is priced at £10 or under and £5 gifts have been increased by 75%. Black Friday will also extend to run throughout November with huge discounts across many products.
Boots will be providing inspiration and market-beating offers throughout the Christmas period through a series of formats including two TVCs. First party data will also allow Boots to tap into formats including Dynamic Creative Optimisation as well as online publishing, paid social, AV, radio & reactive press.
The soundtrack to the campaign is a contemporary re-recording of the classic track ‘What the World Needs Now’, sung by British artist Rachel Chinouriri. The film was created with partner agency WPP, and shot by director Silence Aitken-Till.
Credits
CCO – Dede Laurentino
CECD – Jules Chalkley
Creative Director – Nicola Wood
Creative Director – Andy Forrest
Creative – Emma Parkinson
Creative – Solomon Bednall-Greaves
WPP Client Lead – Fiona Gordon
Commercial Director – Stephen Watts
Client Partner – Rebecca Dennis
Client Partner – Georgie Ely
Senior Account Director: Integrated – Michele Lardner
Senior Account Director: Loyalty – Susan Kalamchi
Account Director – Julia Pensabene
Account Director Health & Beauty – Rachel Cramond
Senior Account Manager Health & Beauty – Rachael Cowell
Account Manager – Piers Brown
Account Manager Loyalty – Millie Dann
Head of Planning – Nicole Frost
Senior Strategist – Charlotte Walters
Customer Experience Strategy Director – Alex Newman
Customer Experience Senior Strategist – Anastasia Besson
Creative Social Strategist – Thomas Wigley
Group Programme Director – Louise Hawthornthwaite
Programme Director – Cat Hainsworth
Programme Director Loyalty – Mark Prudence
Head of PR & Influence – Matt Buchanan
Creative Director PR – Andrew Soar
Client Partner PR – Anna Carter
Business Director PR – Danni Daly
Design ECD – Dave Towers
Lead Designer – Joe Glover
Design – Monica Ferreira
Head of Moving Image – James Brook-Partridge
Executive Producer – Sally Lipsius
Producer – Sunny Sahota
Business Affairs Manager – Hannah Newton
Production Director Gift Guide – Mel Clarke
Business Affairs Manager – Hannah Newton
Media
Managing Partner - Rachel Peace
Business Director - Arabella Blaikie
Associate Director - Johanna Gallant
Account Manager - Sophie Sweetland
Paid Social Manager - Eleanor Winstone
Digital Director – Amy Lawrence
Digital Associate Director - Louise Goodbourn
Client
Marketing Director – Helen Normoyle
Director of Brand and Communications – Melanie Widdowson
Director of Communications and CSR – Lucy Reynolds
Chief Product Owner Christmas– Fay Shannon
Chief Product Owner Value – Laura Gooday
Marketing Manager – Joseph Cunningham
Marketing Manager CSR – Charlotte Astley
Song & Sound
Production Company – Bacchus Creative Entertainment
Artist – Rachel Chinouriri
Launch Film
Production Company: Curate Films
Director – Silence Aitken-Till
DoP – Rik Burnell
Producer – Madeleine Sanderson
Production Assistant – Sophia Nagar
Post Production: Absolute Post
Executive Producer – Sally Heath
Production Assistant – Ava Millard
Colourist – Juliette Wileman
Flame Artist – Scott Simmonds
Animation: Blind Pig
Christine Peters
Sean Cooper
Niall High
Will Smith
