Philips: Right Light by Ogilvy and Mather Delhi

Client: Philips
Date: Sep 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
1 votes

Philips has rolled out a TV campaign which aims to highlight the effects of using wrong light on performance of people whether at home or offices.

The campaign featuring Bollywood actor Ranbir Kapoor aims to educate consumers to use the right light that it claims to have a well-being effect and ends with a tagline 'Jab right ho light toh future ho bright' (English : When the light is right, future is bright).

Credits

Brand's media agency - Havas Media.

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.