Amazon: ‘Kitne Mein Mila?’ by Ogilvy

Agency: Ogilvy
Client: Amazon
Date: Mar 2019
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Amazon India today unveiled its first campaign of the year, “Kitne Mein Mila?” Stemming from a truly quintessential Indian insight about value sought by customers, the campaign revolves around leveraging value for money as a key factor to engage with customers.

The campaign features quirky insights and goes live today. Each scenario showcases various situations of customers who have purchased quality goods in their budget, provoking family & friends to ask ‘Kitne Mein Mila’. The series of TVCs visually narrates the surprise and disbelief of people looking at high quality products when they ask this question. The intent behind the campaign is to highlight products across categories including mobile phones, consumer electronics, appliances, fashion products among others available at an affordable price along with Amazon’s quality assurance.

Conceptualized by Ogilvy, the ‘Kitne Mein Mila’ campaign dovetails perfectly with Amazon India’s intent of making customers aware about the vast selection on Amazon.in at an unbelievable price with fast & reliable delivery. The campaign includes TVCs and digital content for customers across India.

Credits

CCO South: Azazul Haque and Mahesh Gharat

Creative team: Nilay Moonje, Souvik Banerjee, Vismay Rajendra, Sameer Gupta, S. Syamkumar, Sujith Bose

Account management: Kiran Ramamurthy, Kamala Gowri, Ajay Kumar, Manju Mary Thomas

Planning team: Prem Narayan, Anirban Roy, Prashant Halbe

Director for North: Harshvardhan Kulkarni, Bloom Productions

Director for South: Jerald Packiasamy, Still Water Films