Pornhub: Sex Instruments by Officer & Gentleman

Client: Pornhub
Date: Nov 2017
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Pornhub, the premiere online destination for adult entertainment, today announced, in partnership with Ann Summers, the renowned adult toy retailer, the launch of an exclusive sex toy line for couples and males. Available worldwide via www.pornhub.com/toys, the exclusive line will feature a wide variety of top-rated quality sex toys including masturbators, anal toys, cock rings and vibrators, among others.

In order to promote the launch of the new line, Pornhub wanted to do something entirely unique. Partnering with creative shop Officer & Gentleman and the electro-pop band Perlita, they composed “Sex Instruments”, the first ever song made entirely out of sounds produced by sex toys, including guitars played with vibrators, bass notes from anal beads and strokers for rhythm to name a few. If that wasn’t enough, they also added another layer of sonic bliss by combining the rhythm of the toys with the sounds of moans, orgasms and sex, creating a one of a kind song that will get your feet (and hands) moving.

The music video, which features adult actors Carolina Abril and Jesus Reyes, serves a metaphor for the numerous ways in which a couple can enjoy the large selection of Pornhub Toys by telling the story of a young couple that is not only experimenting with music, but with the toys themselves. With a retro-futuristic aesthetic, we watch as the sounds they capture on a specialized sound board produce a reaction with their “avatars” in a recording studio. With every new toy added to the table, a new sound sample is added and mixed into the track until finally the song, and the couple, reach climax.

Credits

Agency: Officer & Gentleman

Executive Creative Directors: Javi Iñiguez de Onzoño & Alex Katz

Agency Producer: Alberto Pérez Fontecha

Accounts Director: Alejandro Fata

Planner: Ainara Aizpuru

Art Directors: Alex Katz, Daniel Marco Muñoz, Luis Álvarez, Alonso Figueroa

Copywriters: Javi Iñiguez de Onzoño, Javier Dieguez, Mónica Gramunt

Production Company: Garlic.tv

Director: BRBR

Executive Producer: Álvaro Gorospe

Director of Photography: Michal Babinec

Sound: Pedro Soto / Sonomedia

Editor: Alejandro García

Color correction: El Colorado

Production Designer: Paula Marín

Song Title: Sex Instruments

Music: Perlita (Song by Pedro Perles)

Music Mixer: Sergio Molina

Recording Studios: Moba Studios

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