Client: Pornhub
Date: Jul 2021
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In collaboration with major museums, Pornhub is going highbrow with a series of 'classic nudes' tours of famous art collections.

'Some people think of museums as boring, stuffy, or dull. But what if we told you they housed a collection of priceless porn?' reads the welcome page, introducing 'Classic Nudes' which is billed as Pornhub's interactive guide to some of the sexiest scenes in history at the world's most famous museums.

The tours include the Museo Del Prado, National Gallery, The Louvre, The Met, Uffizi Gallery, and the Museu d'Orsay, which all have provocative descriptions. For example, Botticelli's 'Spring' that hangs in the Uffizi says... the artist “painted this for a dude called Lorenzo de Medici to give to his new bride – presumably as a medieval mood starter”.

Pornhub aims to stimulate the public to visit, explore and fall back in love (or lust) with these cultural institutions.

To announce the series of nude art tours, Pornhub collaborated with Ilona Staller aka Cicciolina, the former politician, adult-film star and former wife and muse to Jeff Koon's. The spot by Madrid agency Officer & Gentlemen. In the film, Staller is seen standing in for Botticelli's Venus.