Paddy Power: EU-Revision by Officer & Gentleman

Date: May 2019
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Paddy Power and X-Factor judge Louis Walsh is egging on the continent, and daring them to vote for the UK in this year's Eurovision contest - in revenge for Brexit.

Ahead of Saturday's show (18 May) 'EU-Revision' cheekily encourages people across Europe to give their Eurovision points to the UK because if Britain wins, it will have to host the contest and open its borders.

As Irish representatives, Paddy Power and Walsh have decided to react more light-heartedly to its closest neighbour departing from the union. The campaign, which is created by Spanish creative agency Officer & Gentleman, will launch across other remaining countries with a launch event, billboards and print.

To mark the launch of the 'EU-Revision' campaign, Walsh hosts a tongue-in-cheek film that calls the EU countries to action.

After commending the musical talent that has arisen from the brotherhood of exceptional nations Walsh juts in to say: "and then along came Brexit and ruined everything!"

Walsh then playfully teases that he is "coming out" - a media speculation he has been at the receiving end of for years. He then continues "... in support of the UK at Eurovision."

Calling all the EU countries to arms, Walsh jokes: “If [the UK] win, next year they’ll have to host the festival and welcome thousands of Poles, Italians, Romanians, Irish…all those people that May, Boris and Mogg love so much."

Throwing even more salt in their wounds, the cost of hosting the festival will add to the already inflated “Brexit Bill” prompting what Walsh refers to as a “real Brexit Party” in reference to Nigel Farage’s newly formed political party.


Client: Paddy Power

Head of PR: Lee Price

Agency: Officer & Gentleman

Executive Creative Directors: Javi Iñiguez de Onzoño & Alex Katz

Managing Director: Jose Ortiz

Creative Supervisors: Juan Aldeanueva & Sergio Sanz

Head of Art: Juanlu Poza

Senior Art Director: Luis Alvarez

Junior Art Director: Javier Malluguiza

Junior Copywriter: Emilio Franquelo

Account Supervisor: Inma Ortega

Account Executive: Marta Cintero

Agency Producer: Beto PF

Director: Javi Iñiguez de Onzoño

Camera: Jar Finnegan

Director of Photography: Paul-Michel Ledoux

Sound Operator: Dean Murray

Post Production: Exit Audiovisual Consultants

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