Office of Baby is rolling out the first brand campaign for bedding company, Parachute called 'Very Comfortable.' We are constantly bombarded with messaging about going faster, being more productive, and getting a lot done, but Parachute is the opposite. Parachute Home makes comfortable sheets, towels, robes, and most anything soft and wonderful. They are about comfort and lying around and enjoying the more relaxed moments of life. The new OOH campaign seeks to bring people into this soft beautiful world, reaching them while they are riding on the subway or walking on city streets or in generally less comfortable places.
This campaign underscores that the sheets are so comfortable people won’t want to get out of bed, so the campaign is launching next week with a promotion with Lyft, taking the idea of very comfortable sheets one step further by giving people the opportunity to indulge in extreme comfort, and put their commitments aside, at least for a few extra minutes.
By typing in a coupon code with your order, Parachute offers people the luxury of sleeping in while Lyft gives you a free ride to your office.
Agency: Office of Baby
Clients: Parachute, Lyft