Read our new manifesto

Dobbies: The Joy of Dobbies by ODD

Agency: ODD
Client: Dobbies
Date: Nov 2020
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
66 votes

As the UK’s leading garden centre retailer, and one which offers everything from events and gifting alongside their gardening offering, there’s no denying that Dobbies are anything but your average garden centre.

'The Joy of Dobbies' brings to life the magical experience of a trip to the retailer during the festive period. Abstract, impactful and unexpected, it features a bauble-filled hot-tub, sledging poodle and raining mince-pies. All an entertaining ode to the fact that nothing that beats the feeling of a trip to Dobbies at Christmas.

Strategically, the campaign also launches Dobbie’s new positioning, Not Your Average Garden Centre.