The Drum Awards Festival - Extended Deadline

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Agency: ODD
Client: Dobbies
Date: Nov 2020
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As the UK’s leading garden centre retailer, and one which offers everything from events and gifting alongside their gardening offering, there’s no denying that Dobbies are anything but your average garden centre.

'The Joy of Dobbies' brings to life the magical experience of a trip to the retailer during the festive period. Abstract, impactful and unexpected, it features a bauble-filled hot-tub, sledging poodle and raining mince-pies. All an entertaining ode to the fact that nothing that beats the feeling of a trip to Dobbies at Christmas.

Strategically, the campaign also launches Dobbie’s new positioning, Not Your Average Garden Centre.