Marriott: Bonvoy by Observatory
- Location:
During the 91st Oscars, Marriott International launched a global marketing campaign introducing Marriott Bonvoy, the new loyalty platform taking the place of Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) during a dedicated 60-second commercial pod.
Celebrating the travel program with the tagline "Rewards Reimagined”, the campaign includes a whimsical-yet-grand television spot directed by Independent Media's Oscar-nominated filmmaker Jean-Pierre Jeunet (Amélie) in conjunction with Marriott Creative and Content Marketing and the agency Observatory Marketing.
With cinematography by two-time Oscar-winner Janusz Kaminski, the campaign features short vignettes filmed at Marriott International properties including The Ritz-Carlton, Kyoto, W Verbier, JW Marriott Nashville, The Westin Golf Resort & Spa Playa Conchal, Sheraton Grand Hotel, Dubai and the Courtyard by Marriott Sedona.
Credits
Client: Marriott International Inc.
SVP Global Loyalty: David Flueck
VP Creative + Content Marketing: Scott Weisenthal
VP Global Loyalty Brand & Portfolio Marketing Director Global: Sheila Holman
Brand Lead: George Fleck
VP Global, Classic Select Brands: Paige Francis
Senior Director Brand Marketing - Courtyard Hotels: Craig Fowler
Loyalty Marketing: Lauren O’Neal
America's Property Marketing Leader, W Hotels Worldwifde: Bradley Wulff
Senior Manager, Brand Marketing - JW Marriott: Marnie Metzman
VP, Digital, Loyalty & Portfolio Marketing: Jitendra Jain
VP, Premium & Select Brands: Sandra Schulze
VP Brand Marketing, The Ritz-Carlton: Nick Teare
Global Brand Marketing Director, The Ritz-Carlton: Jamie Kerr
Senior Director of Loyalty Partnerships and Portfolio, APAC: Yumi Kodama
Manager, B2B Program and Communications, APAC: XY Me
Public Relations & Marketing Manager at The Ritz-Carlton, Kyoto: Anri Yamazu
SVP of Loyalty: David Fleuk
Senior Manager, Marriott International: Anne-Carter Blankenship
Agency: Observatory
CEO: Jae Goodman
Creative Director: Stevie Laux
Creative Director: Joe Saroufim
Senior Art Director: Bianca Pettinichi
Senior Producer: Carly Allen
Managing Director: Brendan Shields-Shimizu
Brand Executive: Samantha Oto
Co-Chief Creative Officer: Tony Fur
Brand Executive: Brooks Varni
Junior Designer: Maddie Avjean
Junior Copywriter: Charles Long
Production Company: Independent Media
Director: Jean-Pierre Jeunet
Director of Photography Janusz Kaminski
Executive Producer/Managing Director: Susanne Preissler
Executive Producer: Liam Ahern
Editorial: Arcade Edit
Managing Partner: Damian Stevens
Executive Producer: Crissy DeSimone
Head of Production: Kirsten Thon-Webb
Editor: Paul Martinez
Assistant Editor: Dean Miyahira
Producer: Sarah Schachte
Color: Technicolor
Producer: Bob Peishel
Colorist: Mike Hatzer
VFX: MPC
Head of 2D/Compositor: Jim Spratling
2D Lead: Benji Davidson
Executive Producer VFX: Lexi Stearn
Producer: Therese Mayer
Executive Producer Telecine: Meghan Lang
