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Marriott: Bonvoy by Observatory

Client: Marriott
Date: Feb 2019
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During the 91st Oscars, Marriott International launched a global marketing campaign introducing Marriott Bonvoy, the new loyalty platform taking the place of Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) during a dedicated 60-second commercial pod.

Celebrating the travel program with the tagline "Rewards Reimagined”, the campaign includes a whimsical-yet-grand television spot directed by Independent Media's Oscar-nominated filmmaker Jean-Pierre Jeunet (Amélie) in conjunction with Marriott Creative and Content Marketing and the agency Observatory Marketing.

With cinematography by two-time Oscar-winner Janusz Kaminski, the campaign features short vignettes filmed at Marriott International properties including The Ritz-Carlton, Kyoto, W Verbier, JW Marriott Nashville, The Westin Golf Resort & Spa Playa Conchal, Sheraton Grand Hotel, Dubai and the Courtyard by Marriott Sedona.

Credits

Client: Marriott International Inc.

SVP Global Loyalty: David Flueck

VP Creative + Content Marketing: Scott Weisenthal

VP Global Loyalty Brand & Portfolio Marketing Director Global: Sheila Holman

Brand Lead: George Fleck

VP Global, Classic Select Brands: Paige Francis

Senior Director Brand Marketing - Courtyard Hotels: Craig Fowler

Loyalty Marketing: Lauren O’Neal

America's Property Marketing Leader, W Hotels Worldwifde: Bradley Wulff

Senior Manager, Brand Marketing - JW Marriott: Marnie Metzman

VP, Digital, Loyalty & Portfolio Marketing: Jitendra Jain

VP, Premium & Select Brands: Sandra Schulze

VP Brand Marketing, The Ritz-Carlton: Nick Teare

Global Brand Marketing Director, The Ritz-Carlton: Jamie Kerr

Senior Director of Loyalty Partnerships and Portfolio, APAC: Yumi Kodama

Manager, B2B Program and Communications, APAC: XY Me

Public Relations & Marketing Manager at The Ritz-Carlton, Kyoto: Anri Yamazu

SVP of Loyalty: David Fleuk

Senior Manager, Marriott International: Anne-Carter Blankenship

Agency: Observatory

CEO: Jae Goodman

Creative Director: Stevie Laux

Creative Director: Joe Saroufim

Senior Art Director: Bianca Pettinichi

Senior Producer: Carly Allen

Managing Director: Brendan Shields-Shimizu

Brand Executive: Samantha Oto

Co-Chief Creative Officer: Tony Fur

Brand Executive: Brooks Varni

Junior Designer: Maddie Avjean

Junior Copywriter: Charles Long

Production Company: Independent Media

Director: Jean-Pierre Jeunet

Director of Photography Janusz Kaminski

Executive Producer/Managing Director: Susanne Preissler

Executive Producer: Liam Ahern

Editorial: Arcade Edit

Managing Partner: Damian Stevens

Executive Producer: Crissy DeSimone

Head of Production: Kirsten Thon-Webb

Editor: Paul Martinez

Assistant Editor: Dean Miyahira

Producer: Sarah Schachte

Color: Technicolor

Producer: Bob Peishel

Colorist: Mike Hatzer

VFX: MPC

Head of 2D/Compositor: Jim Spratling

2D Lead: Benji Davidson

Executive Producer VFX: Lexi Stearn

Producer: Therese Mayer

Executive Producer Telecine: Meghan Lang

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