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The Nature Conservancy: Love is our most powerful natural resource by Oberland

Agency: Oberland
Date: Jun 2019
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The Nature Conservancy has launched a new print, out-of-home and social campaign to illustrate its support for diversity, equity, and inclusion. Snapshots of animals in loving embraces are juxtaposed next to couples mirroring their behavior. “Love is our most powerful natural resource,” reveals the headline. “No matter who you are, where you’re from, or who you love, we work to make sure every life on Earth thrives.”

The campaign, created by purpose-driven agency Oberland in New York, is running in the June issue of New York Magazine celebrating LGBTQ Pride Month. Posters featuring the organization’s temporary rainbow logo will be featured on LinkNYC kiosks throughout Manhattan and shared on social media.

"The Nature Conservancy is committed to strengthening a culture of diversity, equity, and inclusion throughout our organization and beyond,” said Bill Ulfelder, executive director of The Nature Conservancy in New York.


Agency: Oberland

Client: The Nature Conservancy