The Drum Awards for Marketing - Entry Deadline

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Client: Oatly
Date: Feb 2021
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Leaving viewers unsure how to respond, Oatly's Super Bowl ad has been the talk of the town since it aired last night.

For its first-ever Super Bowl ad, its chief exec Toni Petersson wrote a song 'Wow, Wow, No Cow' which he sings (quite roughly) repeatedly, in a field of oats.

The 30-seconds spot was made with minimal production costs back in 2014, it is actually now banned in Sweden, after the Swedish dairy lobby sued Oatly.