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Are influencers the new source of creativity?

Jack Ibbetson

pr manager, EMEA

Qaiser Bachani

global digital marketing and Europe consumer experience lead

Lynn Lester

managing director of events

Katie Hunter

social and influencer lead

Lisa Targett

global head of sales

Oatly: Oatly OOH

Client: Oatly
Date: Jan 2020
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Oatly's latest OOH campaign is about smart and witty quips about the advertising itself. Some of the ads are consecutive, making the viewer frantically look around the subway car for more.

Some lines like: ‘You actually read this? Total success.’ Make fun of themselves. And others make fun of the industry. Lines like: ‘Maybe a social media celebrity will take a photo of this poster and you will see it on Instagram and like it way more than you do right now.’ And: ‘We made this ad to look like street art so you would like it better than if it was just an ad.’


Oatly internal team