Shell is taking its ‘Make the Future’ campaign to the next level by producing a music video that features five global artists that celebrates five cleaner energy solutions across four continents that are helping provide access to cleaner energy and support local communities
Created by Oath and Mediacom, the music video, titled ‘On Top of the World’, is brought to life through a crafted WebGL “Globe” activation, created by Oath’s RYOT Studio global solutions team in collaboration with UNIT9. This allows people to explore the five cleaner energy projects featured within the music video through its interactive design.
Users can explore the five cleaner energy projects by moving around the world and zooming in on each of the locations of the projects to find out more.
Agencies: Oath, Mediacom