O2: Wear the Rose

O2 has unveiled the latest iteration of its longstanding 'Wear the Rose' campaign, which looks to boost national support for the men's and women's England Rugby teams following on from the first Six Nations games at the weekend (1 February).

The creative features an equal split of rugby players from the men's side and the women's Red Roses. Talent including Owen Farrell, Maro Itoje, Kyle Sinckler, Lydia Thompson, Sarah Bern and Zoe Harrison feature in the ads, which will run throughout England during the championship.

The campaign builds on O2’s 'Wear the Rose' movement and follows on from the recent successes of both teams. While their male counterparts succumbed to France on Sunday (2 February) the national women's team got off to a promising start with a 19-13 victory.

O2 hopes the work will inspire fans of all ages and backgrounds to come together and support the players, as well as highlighting the perks it offers to fans including early bird access to big game tickets. As lead partner for England Rugby, it will also be pushing its grassroots rugby programme, O2 Touch, which has seen the brand build a community now of 32,000 players enjoying the sport across 500 centres nationwide.