Biodegradable chewing gum brand Nuud is calling out big, popular brands within the category for their lack of plastic transparency. Aside from the environmental implications, health concerns from chewing plastic gum are a huge talking point too. In fact, a recent poll conducted by the brand revealed 74% of Brits are concerned about this.
Each billboard adopts the style of different gum brands, without implicitly naming them. For example, viewers can see the recognizable font and colorways of Wrigley’s, Juicy Fruit, Extra and Airwaves.