Now has created a visually arresting outdoor campaign for the Women’s Equality Party, to support their candidate Tabitha Morton at the upcoming Liverpool Metro Mayoral elections on May 4th.
As part of the UK’s ‘Metro Mayor’ elections this year, WEP’s Liverpool candidate is running against four male representatives of the Conservative, Lib Dem, Labour and Green parties and one female UKIP candidate. Morton’s agenda prioritises the ending of violence against women and redressing the gender pay gap.
To encourage Liverpool residents to vote for Morton, Now’s outdoor creative highlights in a visceral way the uncomfortable truths affecting gender equality.
Executive creative director: Remco Graham
Art director: Clint Harding
Copywriter: Roger Morris
Additional credits: Head of design: Aaron Moss
Chief strategy officer: Kate Waters
Planner: Emma Barry
Account director: Samantha Vine
Agency producer: Callum Furminger