The Drum Awards Festival - Extended Deadline

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Client: NOW TV
Date: Dec 2020
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Martine McCutcheon stars in a promotional campaign for Now TV’s ‘Greetings Gram’ service, which sees her recreate a famous scene from the seasonal favourite film, Love Actually.

The campaign is in service of Now TV’s ‘Greetings Grams’, which aim to spread Christmas cheer to friends and families who can’t meet in person this year due to the Covid-19 pandemic.

Inspired by a scene from the film, in which Mark, played by Andrew Lincoln, uses large cue cards to declare his love for Keira Knightley's character, Juliet – the greetings service lets fans send a free, personalised message directly to the doorstep of their loved one.

The festive greeting is then printed in sequence on large cards and performed, in a socially distant fashion, by a friendly messenger on the doorstep of the recipient.